{"id":1289,"date":"2018-02-17T11:18:44","date_gmt":"2018-02-17T05:48:44","guid":{"rendered":"http:\/\/nitishgulati.com\/blog\/?p=1289"},"modified":"2018-03-22T09:47:47","modified_gmt":"2018-03-22T04:17:47","slug":"why-i-defend-this-amp-project-as-a-product-manager","status":"publish","type":"post","link":"https:\/\/nitishgulati.com\/blog\/why-i-defend-this-amp-project-as-a-product-manager\/","title":{"rendered":"Why I defend this AMP project as a product manager?"},"content":{"rendered":"<p>The below thread fired up my imagination and subsequently this post.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Google manager: \u201cWe\u2019re the biggest email host in the world. What big email problems need solving?\u201d<\/p>\n<p>Engineer: \u201cSpam, identity, security, filtering, prioritization, overload\u2026\u201d<\/p>\n<p>Manager: \u201cWait. I have a much better idea!\u201d <a href=\"https:\/\/t.co\/4oj5dDatyb\">https:\/\/t.co\/4oj5dDatyb<\/a><\/p>\n<p>\u2014 Marco Arment (@marcoarment) <a href=\"https:\/\/twitter.com\/marcoarment\/status\/963629376041517056?ref_src=twsrc%5Etfw\">February 14, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>While many others denounced the project, in the larger scheme of things (pun intended), I strongly believe this product makes a lot of sense.<\/p>\n<ol>\n<li>It could serve as a potential new revenue generation channel. With Google serving multiple programmatic ads; if users end up using the app in their email itself, Google gets to know more details on the products that have a claim on the users&#8217; attention. Essentially, the project serves as an additional data layer on users&#8217; behavior, thereby feeding back into their programmatic advertising and video advertising systems, and improving targeting scores.<\/li>\n<li>Facebook has recently been coming under a <a href=\"https:\/\/www.wired.com\/story\/facebook-onavo-protect-vpn-privacy\/\">bit of a fire<\/a> for not only acquiring, but also discreetly pushing Onavo, a VPN app as a feature on the Facebook app itself. While privacy gets thrown to the dogs here, the ulterior motive was to be able to figure out the latest trending apps \/ sites \/ products that could be picking up steam among different segments, countries, etc. In essence, spot the competition before anybody else does, and either buy them or kill them. The <a href=\"https:\/\/tbhtime.com\/\">tbh <\/a>acquisition was also a result of a similar\u00a0sniff\/spot\/kill strategy. This Google product serves the purpose of a similar defensive weapon. Gather data on the competition and then take a call on how to defend the company.<\/li>\n<li>The project helps in evangelizing Google&#8217;s own AMP technology, thereby creating the perfect flywheel. As more people use the product, the technology improves, the data helps improve the advertisement serving system, and improves Google&#8217;s top line, which in turn brings in flexibility to invest in such projects.<\/li>\n<\/ol>\n<p>If even a small percent of users end up utilizing the above, it could lead to a satisfaction of the projected metrics \/ revenues, marking the project as a successful endeavor.<\/p>\n<p>Disclaimer &#8211;<\/p>\n<ul>\n<li>This is a humble attempt to reverse engineer the thought process behind this product&#8217;s strategy.<\/li>\n<li>The author is a supporter in the fight for privacy. The post does not in any way whatsoever, support the collection of every actionable data point on users.<\/li>\n<li>The author currently does not have all the requisite numbers to back the above line of thought. However, the post will be updated once the requisite data is available.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The below thread fired up my imagination and subsequently this post. Google manager: \u201cWe\u2019re the biggest email host in the world. What big email problems need solving?\u201d Engineer: \u201cSpam, identity, security, filtering, prioritization, overload\u2026\u201d Manager: \u201cWait. I have a much better idea!\u201d https:\/\/t.co\/4oj5dDatyb \u2014 Marco Arment (@marcoarment) February 14, 2018 While many others denounced the &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,8],"tags":[],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Nitish Gulati","author_link":"https:\/\/nitishgulati.com\/blog\/author\/nitishgulati\/"},"_links":{"self":[{"href":"https:\/\/nitishgulati.com\/blog\/wp-json\/wp\/v2\/posts\/1289"}],"collection":[{"href":"https:\/\/nitishgulati.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nitishgulati.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nitishgulati.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nitishgulati.com\/blog\/wp-json\/wp\/v2\/comments?post=1289"}],"version-history":[{"count":12,"href":"https:\/\/nitishgulati.com\/blog\/wp-json\/wp\/v2\/posts\/1289\/revisions"}],"predecessor-version":[{"id":1301,"href":"https:\/\/nitishgulati.com\/blog\/wp-json\/wp\/v2\/posts\/1289\/revisions\/1301"}],"wp:attachment":[{"href":"https:\/\/nitishgulati.com\/blog\/wp-json\/wp\/v2\/media?parent=1289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nitishgulati.com\/blog\/wp-json\/wp\/v2\/categories?post=1289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nitishgulati.com\/blog\/wp-json\/wp\/v2\/tags?post=1289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}