The camera cuts across to focus on her, as she steps in, laced with large sunglasses. Mouthing some casual Punjabi words in the guise of a rap song, she begins gyrating to the tunes of the song (a tune that seems to have ‘pop’ped out of strange noises stringed together).
@sonakshisinha, the Bollywood actress who features in many such songs, recently defended herself about being multi talented. This was with respect to the rumor that had been flying around thick and fast, about her opening Justin Bieber’s India act, despite being an actress. In response, the comedian @hankypanty cheekily opined about one having to be talented in at least one thing, before claiming to be a multifaceted personality. I tend to disagree with him on Sonakshi being delusional about her talents. In my humble opinion, she actually belongs to the top of the food chain in one aspect.
Humans grow up with a set of biases, and acquire some of them over a period of time. Having moved across multiple cultures / cities / countries; there is one bias that I have been able to recognize from modern Punjabi songs. There is an unwitting portrayal of the protagonist (in this case, a female) with the following –
- an expensive sports car (mostly a Lamborghini or Bugatti)
- her hair swaying with her waist
- swallowing enormous amounts of alcohol or dancing right next to a bar, and
- she attempting to make moves better than imported dancers in the background.
This bias seems to have been repeatedly force fed through such videos. Although being a Punjabi myself, it has been a compelling yet complex case for me to fathom; about why familiar strokes are repeatedly painted, under the pretext of using different brushes!
Had it been some other celebrity actress, I would have gone so far as to think that she is diluting the value of her personal brand by frequently doing such videos instead of more films respectively. But in Sonakshi’s case, she actually fits the bill perfectly, when it comes to donning this character, within the mentioned context, and showcasing her acting skills in this one area.